If you know me, then you know how I feel about Black-owned brands. I will always choose Black-owned first. After that, I am looking for women-owned and local brands. When none of these don’t work I’m going for brands that I feel have excellent customer service and products. Why? Even though “buying Black” is more popular today, these businesses still only represent 3% of US businesses. That means we still have work to do. Black businesses are still very much underrepresented and need us to infuse our dollars into their infrastructure.
This should go without saying but I strongly value my money and want it to be spent well. Not only am I choosing the Black-owned brands but I am also approaching the purchase with the spirit of high expectations (like with any other brand I shop).
The brands below are companies that I have tried and absolutely loved. In addition to a quality product, the shopping experience is phenomenal and the customer service is on point. Note that these don’t include restaurants and other businesses that might be local. Maybe I’ll do a post on those next!
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BLACK-OWNED BRANDS
BEAUTY
- mented cosmetics – In love with their bronzer. I need to restock now because I’m seeing the bottom of the pan! I use it as a bronzer but also as an eyeshadow.
- Hyper Skin – Their Vitamin C serum is the bomb. I’ve replaced my old Vitamin C with this brand.
- Curlmix – Their conditioner is soooo good for my 4c, tightly coiled curls. It’s a must-have for me. I stay stocked up! They also have a 4-step system to give you the perfect wash and go.
- Fenty Beauty – Makeup and skincare brand. I was hesitant at first because it’s a celebrity-owned brand but now I am absolutely hooked. I love the Hydra Vizor Moisturizer in the fragrance-free version! People also swear by Fat Water.
- Ami Cole – Clean and natural-looking makeup. The tinted lip treatment oils are chef’s kiss.
- The Lip Bar – Versatile and easy-to-use skincare and makeup. I love their liquid lipsticks. ‘Bawse Lady’ looks good on everyone!
- Juvia’s Place – My friend put me on to JP. Lovely makeup in all shades. Love their foundation sticks and eyeshadows.
- Beauty Bakerie – Beautiful makeup products. They have very pigmented blushes and highlighters.
- Black Girl Sunscreen – I will scream from the mountaintops about sunscreen. This is my fave! They have a cream, spray, and kids version.
- TPH by Taraji – Very nice skin and haircare products. I love the tingling scalp scrub.
- The Editorial Nail – Super dope press on nails. I mean, no one will ever know they are press ons.
- Pat McGrath Labs – Her lipsticks are bomb.
- Keys Soulcare – Clean makeup and skincare products. I love the whole mission of this brand – they have a focus on mind, body and soul care, hence the name! My favorite product is their exfoliating powder. It’s gentle yet effective.
- HarperIman Dolls – They have the cutest dolls in all different shades and all different styles. I love gifting these.
HOUSEHOLD
- Clare Paint – Paint in gorgeous colors and it’s also odor-free!
- Art brands
- Etsy artists – SOOOO many great artists on Etsy. I’ve recently purchased from this vendor – SimplyFaithbyKGrady.
- Minted has tons of Black artists. This one is my current fave from artist, Marabou Design.
FOOD
- McBride Sisters wine – Various wines. My favorite is the Riesling.
- Partake Foods – Yummy vegan foods with none of the top 9 allergens. I love them and I am not allergic to anything. My absolute fave is the birthday cake.
OTHER
- The Honey Pot – Feminine care products.
- Sweet July – I particularly love their magazine but they also have a website, coffee shop, skincare products and household goods.
- Be Rooted – Beautiful journals, agendas and pens.
- Blk + Grn – Collection of non-toxic products made by Black women and men.
- I love how Target consistently supports Black-owned businesses. They have a special landing page just for these brands. Not at all an exhaustive list. Check out this website for more. Let’s all (no matter the race) infuse dollars into Black-owned businesses because if one of us wins, we all win.
ON MY WATCHLIST
- Hanifa – Beautiful and unique pieces. She has bridal now too. Swoon!!
- Fumi the Label – Gorgeous pieces. Def want for a future vacation!
- Danessa Myricks – I’ve heard great things about the Yummy Skin Tint.
- Thread – Simple to use makeup products. Very affordable too!
- Range Beauty – Makeup for acne-prone skin.
- Cay Skin – Clean skincare. Lots of products that make you *glowy*.
- Topicals – Skincare for those with discolored skin.
- Albany Park – Gorgeous sectionals, sofas and chairs.
- A Dozen Cousins – Prepackaged, shelf-stable beans, rice, etc.
- Art by Christina Martinez – Dope artwork.
- Brandon Blackwood – Black owned purse brand.
- Telfar – Black owned purse brand.
- Journey Black Home – Listing to find Black-owned vacation homes.
- Deon Libra – That body glaze is calling my name!
- Parfait – Custom wigs made with AI technology (next level, okayyy!!)
That’s it folks! Here’s the list – I’ve been wanting to do this for a while now and I’m so glad that it’s finally up. I know that I have missed something! There are so many excellent brands out there that I know I haven’t tried or haven’t heard of yet. You can check out the various lists of Black-owned brands online – Oprah Mag , Good Housekeeping and Cosmo have lists available and I’ve seen plenty more out there. Whatever you do and whoever you are, choose to shop with Brand-owned businesses as often as you can. Waiiiiit, before you head out drop your favorite Black-owned brands in the comments – we want to see them!

